Due to continuous growth of production volumes and customer markets label printing innovations have been intensively developing over the last decades. Having a hard time to bring in client attention producers diligently style attractive item labels for recently produced and existing products.
Product labels are essentially notepads, plastic, fabric or other material including textual or graphic information about an item. Item labels inform the customers of the nature of an item specifying product and producer details, production and expiration dates, ingredients, customer assistance info and any other data which the producer considers suitable and required to supply. Item labels have a set of crucial functions and serve for:
Product identification
which includes product info and brand identity aspects, such as colors, fonts, logo designs, and so on;
Packing or sealing of an item
Particular product labels types, e.g. diminish sleeve labels utilized for bottles, serve a double function providing details and a protective seal for extra security;
Publicity and market promotion
Product labels can improve or decrease item appeal. That is why item labels are carefully created to suit the target audiences.
Proof of an item credibility
Elaborate and hi-tech product labels containing holographic images, barcodes, DataDot technologies and other graphic, chemical and optical elements make sure protection versus imitations;
Regulatory compliance
Apart from optional attributes there is a variety of main requirements embeded in relation to item labels by relevant laws and guidelines inning accordance with the type of item. Therefore, according to general practice, food labels must include accurate info on the native land, producer, ingredients, nutritious homes, production date and shelf life of an item.
Label printing innovations vary according to identify design, colors, materials, needed output as well as offered budget plan. The following printing techniques are commonly used for label printing:
Offset printing (lithography)– a traditional high-quality and relatively affordable label printing technique typically utilized for a big-volume production in which images are moved from metal or polymer plates to rubber blankets and then to the printed surface area. The time-consuming set-up process makes balanced out label printing method unsuitable for rush orders;
Digital printing– a label printing technique comparable to offset printing where electrostatic rollers are utilized instead of printing plates. Unlike balanced out printing digital label printing technique is used for short-run and quickly changing orders;
Flexographic printing – a versatile label printing solution for fast printing, appropriate for a broad spectrum of materials and identified with a high runnability specifically in case of big solid areas. Flexography ends up being very cost-efficient when used in mass production;
Gravure printing– an unique high-speed label printing method for printing of long-run orders. Gravure presses and cylinders print on big rolls of paper which are then cut according to the needed dimensions. Gravure printing enables unique printing effects such as metallic elements. This label printing technique is defined with an extraordinary quality however can just be economically possible if used for high-volume production due to high expense of printing cylinders;
Silk-screen printing – a label printing technique enabling to create tactile texturized images;
Relief printing– a printing approach enabling an in-depth elaboration of images, fantastic for production of intense colorful and sharp images.
Label materials and product labels printing approaches depend greatly on the nature of products, order volume and set budget. The existing range of printing implies enables discovering the very best worth for money service.